Mark Bruening focuses on assessing the value of software solutions. Mark combines his expertise in IT implementations, business strategy and financial analysis to create business value messaging for use by software sales and marketing.
Mark assists software marketing organizations with developing value frameworks – how products help achieve cost savings, enhance revenue, or improve productivity. Mark has produced over 50 case studies that document the results achieved by customers. Mark assists software sales teams with developing business cases that include a full financial analysis of costs and benefits.
Mark has been a consultant for 15 years. With Hewitt Associates and BearingPoint, Mark helped implementing both packaged (PeopleSoft, SAP) and custom software solutions. Mark holds an MBA from Emory University and a BA in Economics from University of Virginia.